Privacy Policy

PRIVACY POLICY

This Privacy Policy outlines how VitaChic collects, uses, and shares your personal information when you visit or make a purchase from VitaChic.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit our Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information on individual web pages or products you view, referral websites or search terms, and how you interact with the Site. We refer to this as Device Information.

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device containing a unique identifier. For more details, visit All About Cookies.
• Log files – Track Site activity, including IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels – Electronic files used to track browsing behavior.

Additionally, when you make a purchase or attempt to purchase through the Site, we collect your name, billing address, shipping address, payment information, email, and phone number. We refer to this as Order Information.

When we mention Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

• Process payments, arrange for shipping, and provide invoices/order confirmations.
• Communicate with you.
• Screen orders for potential fraud.
• Provide marketing and promotional offers based on your preferences.

We use Device Information to:

• Detect and prevent fraud.
• Improve our website and marketing strategies.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us operate our business efficiently. For example:

• We use Shopify to power our online store. Shopify Privacy Policy.
• We use Google Analytics to understand how customers use our site. Google Privacy Policy. To opt out, visit Google Analytics Opt-Out.

We may also share your information to comply with applicable laws, respond to lawful requests, or protect our rights.

BEHAVIORAL ADVERTISING

We use Personal Information to provide targeted advertisements or marketing communications we believe may interest you. Learn more about targeted ads at the Network Advertising Initiative.

To opt-out:

• Facebook Ads – Settings
• Google Ads – Settings
• Bing Ads – Settings

You can also opt-out through the Digital Advertising Alliance.

DO NOT TRACK

We do not alter our data collection practices when receiving a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to:

• Access the personal information we hold about you.
• Request corrections, updates, or deletions.
• Withdraw consent for data processing.

If you would like to exercise these rights, please contact us.

Your information may be transferred outside of Europe, including to South Africa and other global locations.

DATA RETENTION

When you place an order, we keep your Order Information for our records unless you request deletion.

CHANGES

We may update this Privacy Policy periodically to reflect changes in our business or legal requirements.

CONTACT US

For questions about our privacy practices, or if you wish to make a complaint, please contact us via email or through our Contact Us page.